Jennifer has successfully placed a global design company in a minimum of three trade publications per month for the past seven years through case studies and opinion pieces.
A Fortune 500 company came to Jennifer and wanted her expertise on how to get the company’s top-level executives press coverage. Jennifer launched what is now referred to as the company’s ‘Thought Leader Program.’ The members of the program consisted of all top-level executives at the firm. They were asked to write articles that spoke to the latest trends or topics that were of interest to the industry. Since launching the program in 2012, Jennifer has successfully placed over 25 thought-leader stories in business and trade publications.
Jennifer developed a strategic cause-related marketing campaign for a local Chicago retail boutique by partnering the boutique with the Alzheimer’s Association. The nonprofit held a special place in a salesperson’s heart due to a family member being diagnosed with the illness. This was a natural partnership. For a given month, the shop gave a percentage of proceeds to the Alzheimer’s Association. This partnership raised a significant amount of money for the Alzheimer’s Association and also allowed for the shop to be recognized as “do-gooders”.
Jennifer also made local media aware of the partnership and there was a wealth of placements, in everything from Chicago magazine to Daily Candy. It was a win-win.
A spa owner came to Jennifer asking how he could get more business in the door. Jennifer conducted research and found evidence that massage helps decrease stress, which can cause heart attacks. Since the spa offered massages, Jennifer thought why not partner the spa with The American Heart Association. Jennifer thought this would be the perfect partnership. During the month the local Heart Walk took place, the spa gave all participants of the walk 20% off their services. This brought in new customers to the spa, and helped relieve stress of many of the walkers who took advantage of this offer.
Jennifer also made it her duty to alert the press of this partnership… and it was placed in nearly every local publication!
A new men’s designer was trying to make a name for himself and Jennifer was there every step of the way to help. She created a media open house to showcase his new collection. Jennifer arranged and executed everything from the models, catering, placement of clothing, and of course gave her client a rundown in media training! When editors walked into the showroom, they were blown away by the collection and the event as a whole that it was a guarenteed placement in many fashion and consumer publications!
When a Fortune 500 company launched a new brand, they came to Jennifer to better understand the root of the brand they were going after. Market research ultimately led Jennifer to examine competition and decide how the brand should be positioned.
When managing the public relations for a new beverage, Jennifer got the beverage exclusively served at a celebrity’s birthday party. When planning the arrangements, Jennifer invited the ‘who’s who’ in press to the party, which landed a cover story in Playboy around the drink of choice.